by Erwin Mendoza
Starting this week, the Southern Border Communities Coalition (SBCC) will have a new and vibrant logo! It was time for us to refresh our visual identity to better reflect the work we do in the southern border region, which is to promote policies and solutions that improve the quality of life of border residents.
The new logo draws inspiration from the bright colored daisies, which are abundant in the borderlands. We picked this flower because it captures the beauty, diversity and prosperity of this vibrant region, home to more than 15 million people.
This beautiful and colorful plant also represents the triumph over militarization, as shown in our ongoing campaign Revitalize Not Militarize.
As for the logo itself, the design incorporates orange and green as a nod to the natural beauty of the southern border region in a direct and tangible way. Here’s a breakdown of the symbolism of the logo:
Breakdown of the logo:
The result is a logo that feels confident, bold and aspirational. It represents unity across the Southern Border region and serves as an invitation to our friends and allies to join us in the movement to revitalize not militarize our communities.
For more information on our work visit southernborder.org
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Erwin Mendoza is a graphic designer for Alliance San Diego, which provides staffing and support for the Southern Border Communities Coalition